World Usability Day in Jordan
On the occasion of World Usability Day, 2019, UX Labs is hosting Elizabeth Rosenzweig for the first time in Amman, Jordan. Ms.Rosenzweig is the Founder & Director of World Usability Day, Principal Consultant and Adjunct Faculty at BentlyUniversity User Experience Lab, and author of “Successful User Experience: Strategies and Roadmaps" To talk about how can we create technology, products, and services that have never been seen before? How can we ensure that these solutions not only meet the needs of the people using them, but also enhance their lives? The key to successful design is not in how many problems we solve, but in how we improve the human experience. Using a process called discontinuous innovation and following good design principles including design thinking methods, you can develop new ideas and solutions that impact the overall evolution of the digital product landscape and improve the human experience. This presentation will show you how to use design thinking to create products and technology that are new to the world through an innovative UX Strategy, that includes goal setting, choosing the proper method, and creating roadmaps. In addition, you will learn how a good UX Strategy can help with stakeholder buying, another key component of success.
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